Erik Moe: Critic at Large

A designer’s blog ought to touch on design now and then, and because good design makes anything better – especially coffee – here is a quick photo appreciation of the exterior. This cup from Intelligentsia has a lot going for it: a single star, a coffee cup (or is it a bean?) in aviator wings, squiggly lines. The bold, clean arched text with shadows. What’s not to like?

Intelligentsia is the reigning U.S. coffee roasting champion according to Roaster Magazine. I can’t really disagree with that decision. They are also doing plenty of fine things in pushing the “Fair Trade” concept even further.

For some reason I’m just now getting around to experimenting with Flickr. More (exciting!) images of this cup have been deposited, tagged, and cataloged there.